Amidst so many bangers, Tory still manages to tell a story with his new album..
Canadian rapper/singer Tory Lanez finally released his sophomore album Memories Don't Die and man is the guy repping Canada proudly. His debut album I Told You was much more R&B-oriented with his latest sophomore album bringing more bars and bringing a rapping Tory to the forefront. The album includes features from Mansa, Nav, Future, 50 Cent, Wiz Khalifa, Fabolous and more; changing it up from the featureless I Told You. Tory proves Canada has lyrics to go, while also being able to switch it up to some slow r&b.
It's hard to pick a favourite from the album as every track serves its purpose whether they're making us want to party or giving us a glimpse into Tory's struggles on an introspective song like "Hate To Say" or "Happiness x Tell Me." Though, Tory is at his best when he's switching between singing and rapping, primarily about women and sex on bangers like "48 Floors" or "Dance For Me" featuring XO rapper Nav. "48 Floors" is a reflection of the success of I Told You featuring Cali singer Mansa. In addition to Mansa's verse on "48 Floors," he's on the production with Play Picasso along with another appearance on the Wiz Khalifa featured "Hillside." The hardest hitting track on the project has to be the 50 Cent-assisted "Pieces." It brings forth a lyrical 50 Cent for the intro and outro while Tory Lanez takes the middle; sharing 'Dance with the Devil' type storytelling that'll send chills down your spine. Taking into account the overall sound of the album, Tory does great to contrast a deep track like "Pieces" keeping it light with a radio-bound love song like "Hypnotized." That's why Tory Lanez will forever be your girl's favourite rapper. Tory checks it all off, providing singing tracks, bars and therapeutic tracks that give us a better understanding of Tory's come up. Memories Don't Die is Tory now, then and what he aspires to become. Check out the rest of the album here on Spotify and the racy video for "SKRT SKRT" below that even had Sway Calloway wanting to appear in his next video.
You can find "48 Floors," and "Hate To Say" on the City Soundcheck playlist via Spotify along with several other tracks off Memories Don't Die.